SMC Communications Inc.
Senior Account Manager - PR
Description
Position Overview:
Our team is growing, and we’re seeking an experienced Senior PR Account Manager to lead the external communications for a wealth of hospitality clients. This role requires a strategic communicator who can craft compelling narratives, manage multiple PR campaigns, and drive brand awareness for our clients. The ideal candidate combines deep industry expertise and strong media relationships with exceptional writing skills and the ability to thrive in a fast-paced environment.
You are:
- Passionate about Vancouver’s exciting culinary scene and excited to tell client stories.
- Familiar with the current Canadian media landscape and confident in developing and maintaining strong media relationships.
- Keeps a pulse on current affairs, industry trends and news, especially when it comes to food and beverage.
- A strategic and creative thinker, always providing clients with fresh ideas and opportunities for brand awareness and press coverage.
- A natural project manager who can multitask, pivot quickly when needed and expertly manage priorities, while meeting deadlines and delivering results.
- Meticulously organized with strong attention to detail.
- Interested in growth and adaptable to change, always looking for ways to improve.
Key Responsibilities
Strategic Communications
- Support the Head of PR and Communications in all PR work, both client and agency related, including strategy creation, scope expansions and renewals and client services.
- Proactively lead the development of client PR strategies and plans, ensuring they are executed and adapted to reflect changes in landscape and potential storytelling opportunities.
- Lead imaginative PR campaigns and influencer programs that support the larger communications strategy, resulting in a positive impact on the client’s business.
Client Account Management
- Act as the main point of contact across multiple accounts, ensuring clients remain informed with full information and insight into the status of current projects.
- Collaborate and communicate effectively with the agency’s creative and marketing teams to ensure strategic alignment on client accounts.
- Oversee media coverage monitoring, ensuring clients receive regular updates.
- Produce timely and insightful quarterly reports, using relevant analytics and success metrics.
- Act as an ambassador for SMC Communications, and on behalf of your clients.
Media and Stakeholder Relations
- Cultivate and manage strong relationships with key media, influencers and stakeholders.
- Actively seek out new media relationships and pitching opportunities, continually expanding the agency's media database and providing clients with new opportunities for coverage.
- Develop, organize and execute media events for clients, including launches, media previews and PR campaigns.
- Host media at client events and venues as well as attend media tastings, press trips and industry events.
- Actively pitch and coordinate media interviews, radio and television appearances and speaking opportunities for clients.
- Oversee and contribute to the creation and upkeep of accurate media and influencer lists, continually expanding with new contacts.
Requirements:
- Post-secondary education in communications, public relations, marketing or a related field.
- 6+ years experience in a communications or public relations role, with a minimum of 2 years agency experience.
- Experience leading strategy development and execution across multiple client accounts.
- Experience leading and managing junior team members, focusing on coaching and growth.
- Ability to build and maintain relationships, collaborate with clients and internal cross-
- functional teams to drive deliverables to outcomes.
- Exceptional written and verbal communication skills with an extreme attention to detail.
- Exceptional project and time management skills, with a proven ability to juggle multiple priorities and deadlines.
- Hospitality and/or restaurant experience is considered an asset.
How We Support You at SMC:
At SMC, we believe that when our team thrives, our work does too. Our commitment to your growth, wellbeing, and success is reflected in our benefits and workplace culture. Here's how we show our appreciation:
- Competitive compensation aligned with experience and industry benchmarks.
- Comprehensive extended health benefits (following the three-month probation period), including medical, dental, vision, life insurance, and access to an employee assistance program.
- Four (4) weeks of paid vacation per year, including three (3) weeks at your discretion, plus five (5) additional SMC bonus paid days on pre-set dates to recharge and reset.
- MacBook Air laptop provided so you’re set up for success from day one.
- Phone allowance of $600/year, accumulated to help cover work-related mobile use.
- Lifestyle allowance of $600/year (following the three-month probation period), accumulated and designed to support your physical and mental wellbeing.
- Monthly team socials and a connected culture of food lovers because we value celebration, connection, and shared wins.
- Ongoing hospitality perks, including exclusive dinners, industry invites, and friends & family discounts at some of Vancouver’s top restaurants.
- Investment in your professional development, including mentorship, access to training, and opportunities to lead, grow, and innovate.
- A collaborative workplace where your voice matters, ideas are encouraged, and leadership is shared.
- Clear values and purpose, guiding how we show up for each other, our clients, and the community
- A culture that puts people first, we honour the whole person, not just the job title.
We are an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, neurotype, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.
Compensation
$75,000.00 - $85,000.00 per year